such wow

Brand identity and packaging design for a water kefir brand. Their product is created using fermented particles known as Tibicos that are extracted from the Mexican cactus Ountia and blended with flavors such as; clove, cinnamon, star anise and lemon. Bubbles are incorporated into the logo design inspired from the sparkling nature of the drink whilst a colorful palette represents its origin. The emblem design tells the story of capturing the essence of the cactus framed by a bubble created from the fermentation process.