Fropie is a healthy foods brand specializing in probiotics with the mission to elevate consumers by giving information to better consumption habits. To communicate the brand’s detailed R&D process to consumers, each product contains tidbits of information and stories. For a useful and dynamic yet recognizable solution, a modular system of squares and rectangles was formed. The brand’s main identity was kept simple due to the colorful packaging of each category. The key and final aspect of the visual design was based on gaining a consumer in one category and being recognizable in another.