Naif is a globally renowned interior design firm best known for its unique combination of retro and modern design solutions. Naif strives on representing a movement within the industry and design as a response to art, history, nature and ideas. Each year, the Naif team publishes a newspaper of a chosen theme that has shaped their way of thinking and influenced their designs. Naif Gazete I was based on living history headlined with local landmarks and heroes/heroines whilst Naif Gazete II was based on street art and its influence on urban design. After the strenuous Covid-19 ordeal, Naif Gazete IV was chosen to focus on the concepts of smell and scent.