Rawberry Snacks is a fruit and nut based snack bar company with a product line of 10 adult and 2 kids bars. Rawberry uses a wide range of ingredients from goji berries to probiotics and adopts a colorful visual scheme with doodle illustrations that helps translate the brand’s message of simplicity and honesty with a fun twist.  Although the original design has been maintained whilst adopting for line extensions, different visual themes are continuously being introduced.