Wow is a playful raw ball sub-brand of Rawberry snacks. The name of the brand played a significant role in its packaging design process as the signature zigzags are an extension of the double ’W’ letters and the product itself forms the shape of the letter ‘O’. As the target audience was children and health-conscious parents, the color scheme was chosen consistently with the Wow brand’s playful nature and the main ingredients of the raw balls.