Pure Project, a cosmetics brand by a chemist mother and entrepreneur daughter, unveils clean and handmade products with packaging that echoes simplicity and quality. Bold patterns on each package come together to form a particular alphabet, representing different product types, product uses, and colors reflecting each chosen scent. The adult line, featuring scrubs, hair products, lotions, soaps, and oils, showcases a vibrant and bold palette. The ‘little’ line for babies maintains a gentle and minimal aesthetic. Pure Project’s packaging is a visual ode to purity, ensuring each hand chosen ingredient is fully represented.
Work: Packaging Design