Mion, a Migros-owned cosmetics chain, redefines beauty with inner beauty inspiration, Gen Z ethos, and inclusivity. Celebrating uniqueness, the logo encourages authenticity. The neon yellow and low-saturated blue color palette adds a vibrant touch, and uniquely designed icons, breaking into pattern pieces, elevate in-store designs for a distinctive and contemporary beauty experience.

Client: Migros
Credit: Ece Yamaner (Co-designer)