Agama is a brand that sells bags designed to make carrying around a yoga mat easy and stylish. The brand name comes from the Sanskrit term for committing oneself and testifying as a spiritual practitioner. The brand identity was created to reflect this spiritual and balanced essence with a clean and minimalistic approach. The emblem is a representation of this commitment to practice, and the color palette of light grey, beige, and pastel mint creates a sense of calm and balance. With Agama, yogis can effortlessly carry their mats and other essentials while staying true to their practice and style.
Work: Brand Identity