Sür Lokal is a platform that supports local sustainable brands by creating an ecosystem of entrepreneurs, mentors and investors who share the same principles of sustainability. The brand’s visual identity reflects its eco-friendly and inclusive approach with a warm color palette and nature-inspired visuals. The name is a combination the shortened Turkish word ‘sürdürebilirlik’ which means sustainability and coincidently moving forward, and the English word “local”, representing the brand’s commitment to supporting local businesses. The use of circular shapes and organic lines in the design reinforces the brand’s focus on sustainability and its connection to nature.
Work: Brand Identity