Surf Lab is a windsurf club located in the beautiful coastal town of Bodrum, Turkey. The brand identity design of Surf Lab was inspired by the name of the club and the colorful, bright hues of the Aegean seaside. The logo itself is a creative combination of a surfboard and a beaker, representing the experimental nature of the club and the scientific approach they take to windsurfing.
The brand’s color palette features bright and vibrant colors that are reminiscent of the ocean, creating a sense of excitement and energy. The brand identity is designed to appeal to both beginners and experienced windsurfers, with a fun and approachable aesthetic that encourages exploration and experimentation.
Work: Brand Identity