Shortcut is a steakhouse in İzmir, Turkey that prides itself on offering a no-frills dining experience with top-quality steaks as the main attraction. The brand identity design was inspired by the restaurant’s name, which is a clever extension of its tagline ‘the best shortcut to good food in town.’ The retro logo features a set of steak knives arranged in a classic and slightly rugged manner, perfectly encapsulating the straightforwardness and quality of the restaurant. The color palette was chosen to reflect the warm and rich tones of steakhouse cuisine.