CHQ is a coffee shop brand founded with the goal to be the leading coffee ‘headquarters’ of Turkey. Founded by Sam Çeviköz, a leading coffee expert, the brand utilizes a coffee bean location pin in order to emphasize its position amongst competitors. The color orange was chosen to complement the browns of different coffees whilst reflecting joy, energy and the inviting atmosphere of the coffee shop as a headquarter.

Credit: Atakan Akçalı (Co-designer)